The adage "IF WE ALWAYS DO WHAT WE ALWAYS DID, WE WILL ALWAYS HAVE WHAT WE ALWAYS HAD" is extremely pertinent to future business development. For businesses to thrive in a highly competitive and demanding market. It is essential that they embrace change and overcome their weaknesses, build on their strengths and have a clear path to realistic and achievable goals.This theory is supported by Business Trend Analysis, which purports that if a business trend over time (say three accounting periods) is flat, ascending or descending then unless something is done to change that trend, that trend will continue for the next period.Ideally this Business Health Check should be carried out as soon as the annual business accounts are published and with a sober mind. Crisis management is bad management and knee jerk reactions do not solve long-term business problems.
